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We’re rounding up 25 of the best summer hair trends for 2023 and our favorite professional products to help style them.

25 Summer 2023 Hair Trends You Can Try Anywhere

We’re rounding up 25 of the best summer hair trends for 2023 and our favorite professional products to help style them.

If the temperature is any indication, it’s safe to say that summer is officially in full swing. While your calendar is likely swimming in new and exciting excursions, your hairstyling rotation may be begging for a shake-up. Not to worry—our latest and greatest summer hair trends roundup is here to guide you toward your next big (hair) thing.

Whether you want to upgrade your summer look with blinged-out hair accessories, learn a protective hairstyle, or lean into a new cut and color, here are 25 of the best summer hair trends to try this season. Psst: We’re even dishing out salon-grade product recommendations to help you nail your ‘do this summer and beyond.

The Best Summer Hair Trends to Try In 2023

Good hair day by @utopiarezosalon

Color Block Hair Color

A modern take on the chunky highlights trend, color block hair color lets you experiment with fun color placements without committing to a total change. If you’ve ever wanted to test out gray, blonde, or magenta, here’s your chance.

Good hair day by @_akihiroueno_

Wispy Bangs

Nobody wants to deal with the heaviness of bangs on their sweaty forehead in the summer heat. To the rescue: air bangs. Made popular in Korea, these extremely piece-y strands sit between your forehead and lashes to help accentuate your facial features without the added weight of a full fringe.

Good hair day by

Butterfly Haircut

Ask any stylist, and they’ll confirm the butterfly haircut has been a mainstay in salons over the past few years. This ultra-layered, feathery haircut consists of long layers that fall just below the shoulder, with much shorter layers around the crown of the head. Hair enthusiasts love the butterfly cut for its functionality: just pin the longer layers up on hot days to fake the breeziness of short hair. What’s not to love?

Good hair day by @madisonsullivanhair

Galaxy Edges

Add instant intrigue to your hairline with galaxy edges. A sprinkling of jewels or rhinestones is exactly what you need to take your low ponytail from simple to celestial for special occasions.

Good hair day by @loura.carlyy

Cowgirl Copper

Break out your cowboy boots and prepare to hit the rodeo with cowgirl copper. This blend of caramel, brunette, and red creates the perfect fusion of rich red warmth reminiscent of Western leather. Ask your stylist about the Redken Shades EQ Copper Blondes range to get in on the action.

Video credit: @kolorbykels

Healthy Hair

Cuts, colors, and styles may be the first thing that comes to mind for summer 2023 hair trends, but one of the biggest movements this year is using skincare ingredients to achieve your healthiest mane ever. Also known as hair “skinification,” innovations in the hair product space have made it easy to treat the hair and scalp like the skin on your face and body.

The Redken Acidic Bonding Concentrate Intensive Treatment is a versatile rinse-off treatment formulated with citric acid (an alpha-hydroxy acid used in skin care products to smooth and exfoliate the skin), plus the brand’s Bonding Care complex. It’s the first step in the Acidic Bonding Concentrate collection to correct hair damage inside and out for your most smooth, healthy, and shiny hair ever.

Good hair day by @hairartisthalle

Pink Hair

Not that pink hair has ever—or ever will—go out of style, but we’ve noticed a significant uptick in people dyeing their hair every shade of pink there is—and we predict the trend will continue well into the summer. If you want to test the waters before heading to a colorist, use temporary hair color to play with a new hue in the meantime.

Good hair day by @hairbykayti

Boho Braids

Music festivals are a summer staple, and bohemian-inspired braids are here to stay all festival season long! Whether you opt for a simple boho accent braid or something more intricate, you can’t go wrong with whatever bohemian look you choose.

Good hair day by @svglamour

Textured Updos

Summer is all about carefree, effortless hair that still looks like you put in a ton of effort—which is why textured updos are always on-trend. Whether the occasion calls for elegance or playfulness, a textured updo is an ideal choice. Use a texturizing spray like Matrix Miss Mess Dry Finishing Spray to complete your look with a sexy, windswept texture that doesn’t even require stepping foot outside.

Good hair day by @lambsandwolves

Shaggy Haircuts

Shaggy haircuts like the iconic wolf cut give you effortless beachy, textured hair and take some serious weight off your mane. What more could you ask for in a summer cut?

Redken’s Root Lifter Volumizing Spray Foam can ensure a voluminous shag all day and night. All hair types can benefit from this volumizing foam, which will provide root lift all over, minus any stiffness.

Good hair day by @t_wildflower

Statement Hair Clips

Fact: All summer hairstyles look better with a hair accessory or two. Use a statement hair clip or three to take your go-to summer ‘do to the next level.

Good hair day by @lamajbackwards

Knotted Headbands

Speaking of hair accessories we love—we still can’t get enough of the knotted headband trend. Whether you’re going to the beach, looking for a way to upgrade a work-from-home hairstyle, or heading to a happy hour after a sweaty pool session, this accessory will enhance your look.

Good hair day by @lamajbackwards


If you’re searching for a protective hairstyle to get you through the summer months, these twists are the perfect way to refresh your look for a brand-new season.

Good hair day by @cajsawessberg


Not only is shaving your head a freeing experience (and a major beauty trend right now), but it’s also another great way to stay cool while the temperatures rise. Click here for everything you need to know about shaving your head.

Dyed Buzzcuts

It used to be that a shaved head left you with few styling options, but not anymore! The internet is pulsing with dyed buzz cuts, a trend that lends itself to graffiti-like color patterns that can be anything from abstract shapes to fluttery butterflies. Your imagination is the limit for this bold look.

Good hair day by @dontemitchellhair

Air-Dried Texture

Raise your hand if you love taking a break from heat styling during the warmer months. Air-dried hair for summer just makes sense—and with so many plans eating up your hours, there’s no better time to give your mane a break and let your natural texture shine. Use an air-dry product like Shu Uemura Art of Hair’s Shiki Worker Air Dry Blow Dry Primer to enhance your final look.

Good hair day by

Wet Look

The classic wet look is still completely achievable, even if you’re not spending the summer soaking in saltwater at the beach. The latest take on the trend is with sauna hair—a two-in-one styling technique with hair-loving benefits. Peep the tutorial above to learn how to create your own sauna look using the Matrix Styling collection.

Good hair day by @suetyrrellstylist

Glossy Waves

Beach waves are the obvious choice for summer, but what about glossy waves? You can still achieve those high-shine, polished locks—even without salon help! Use a smoothing hair serum like Mizani Thermasmooth Shine Extend to keep your strands glossy and frizz-free.

Good hair day by @hairbybradleyleake

Braided Pigtails

Timeless braided pigtails keep your strands away from your face when you're out and about. Try a fishtail braid variation to channel your inner beach babe if you want to switch it up from the classic French braid pigtails.

Fluffy Blowouts

Fluffy hair takes its cue from the 90's aesthetic of airy, bouncy blowouts, embracing sleekness without trying to over-perfect the outcome. All you need to achieve the vintage blowout of your dreams is a great round brush, a blow dryer, and a frizz-fighting heat protectant like Redken Frizz Dismiss Spray Smooth.

Good hair day by @alexabeauty.touch

Bubble Braids

If you’re searching for a way to keep cool and stylish, bubble braids are your answer. Not only are they easy to do (all it takes is spacing out every few inches of your ponytail with an elastic), but they also add instant luxe to your style, making it seem like you just stepped out of a pro’s chair.

The secret to making these bubbles last is to first prep hair with a mousse, like Biolage Professional Hydra Foaming Styler. This conditioning mousse provides medium hold while adding body to this elevated style and has built-in UV filters to shield strands against the harsh summer sun.

Good hair day by @messy_tresses

Octopus Cut

The appropriately-coined octopus haircut is perfect for beach season, and not just because of its name. Inspired by the shape of an octopus, the cut features a ton of body at the crown of the head (the head of the octopus) and then longer, shaggier layers from the mid-shaft to ends of hair (the tentacles). Whether hair is straight, wavy, curly, or coily, all hair lengths and textures can dip into this trend this summer.

You can double the life of this marine-inspired style with a multi-tasking dry shampoo like Matrix High Amplify Dry Shampoo. More than just an oil absorber, this spray refreshes your style and prolongs enviable volume at the root without weighing hair down.

Good hair day by @sarahbramhamhair/?hl=en

Bottleneck Bob

Nothing hits the spot like a crisp soda or beer on a hot day, and if you look closely at that long-neck bottle, you may just see your future haircut silhouette. Reminiscent of how a bottle goes from narrow to full, bottleneck bobs feature tapered, face-flattering fringe while remaining voluminous and bouncy from the mid-section to ends of hair.

Good hair day by @sparklingstrandsyyc

Hair Tinsel

For a more literal take on shiny hair, prepare to be obsessed with hair tinsel, or “fairy hair.” A seasoned professional will install glitter strands throughout locks to create the look of ultra-shimmery hair that is perfect for festivals, bachelorette parties, or vacations.

Good hair day by @angela_studiolioness

Ginger Hair

Softer than the red-orange of the setting summer sun, ginger is a universally flattering hue that can help you lighten up your look this summer.

Since red dye molecules are known for fading faster than other shades, pick up Pureology Color Fanatic Multi-Tasking Leave-In Spray to streamline your entire hair care routine on the go. This sulfate-free formula contains nourishing hair oils and the exclusive Antifade Complex® to provide 21 essential benefits for color-treated hair, including detangling, preserving color vibrancy, moisturizing, and more.

No matter which trend you go for, brings you professional tips and tricks to ensure it looks fabulous. You can also use our salon locator to try a trend with a stylist near you.

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